The 10 Commandments of Self Publishing Part 5: Marketing, Amazon, Synopsis, and Patience!

Welcome to the final part of the 10 Commandments of Self Publishing. For those that missed Parts 1, 2, 3, and 4 you can click on the links below:

10 Commandments of Self Publishing Part One: Beta Readers, Editor, and Platform

10 Commandments of Self Publishing Part Two: Cover

10 Commandments of Self Publishing Part Three: Positive Attitude

10 Commandments of Self Publishing Part Four: Social Media

So now that you have a perfectly edited book with a kick ass cover, a positive attitude and friendly to all your friends and followers on goodreads, facebook, and twitter, what’s next? Here’s the hardest part of being a successful author.

Law number 7: Thou Shall Come Up With a Marketing Plan

Your book needs to be discoverable and in order to do that, you need a marketing plan.

I highly recommend checking out the following sites to see some strategies that have worked for other authors:

http://www.lindsayburoker.com/

http://venturebeat.com/2012/12/19/how-a-tech-entrepreneur-became-a-best-selling-amazon-kindle-author/

http://phoenixsullivan.blogspot.ca/

http://www.edwardwrobertson.com/

As for books on marketing here are my personal favorites (click on the names to link to Amazon):

The Tipping Point

The Purple Cow

The Groundswell

Those are just some references to get you started, however you’re the one that has to pull together all the bits and pieces and decide what’s the best marketing strategy for you. My personal philosophy is the must successful marketer is the person that everyone is interested in. Be unique, be creative, and be friendly.

Law number 8: Thou Shall Create an Eye-catching Synopsis

If you’re an author just starting out, how do you get someone to buy your book? The key my friend, is in the synopsis. In one single paragraph, you’ll need to summarize your novel and make it catchy for the reader.

Here’s a link to get you started:

http://writing-world.com/publish/synopsis.shtml

And another one:

http://www.wherethemapends.com/writerstools/writers_tools_pages/publishing_biz_pages/synopses.htm

One of my favorite synopsis comes from the Hunger Games. Let’s take a quick look at it:

In the ruins of a place once known as North America lies the nation of Panem, a shining Capitol surrounded by twelve outlying districts. The Capitol is harsh and cruel and keeps the other districts in line by forcing them to participate in the annual Hunger Games, a fight-to-the-death on live TV.

One boy and one girl between the ages of twelve and sixteen are selected by lottery to play. The winner brings riches and favor tohis or her district. But that is nothing compared to what the Capitol wins: one more year of fearful compliance with its rule. Sixteen-year-old Katniss Everdeen, who lives alone with her mother and younger sister, regards it as a death sentence when she is forced to represent her impoverished district in the Games.

But Katniss has been close to dead before — and survival, for her, is second nature. Without really meaning to, she becomes a contender. But if she is to win, she will have to start making choices that weigh survival against humanity and life against love.

Imagine if the synopsis was something along the lines of:

Katniss Everdeen is thrown into a fight-to-the-death and needs to kill other kids to survive. There’s this other doe-eyed kid named Peeta who pines for her, but she doesn’t know if she likes him or not. Kids fight, kids die. Find out what happens!

Not exactly the most riveting sales pitch…

Law number 9: Thou Shall Create a Professional Amazon Page

Amazon is basically the main store where people will be making their purchases from. Thus it’s important that your Amazon page looks professional.

Ask yourself this question, if you’re looking to buy a book, would you rather go to a professional looking bookstore like Barnes and Noble and Indigo (for my fellow Canadians) or would you take a chance buying a book out of the trunk of someone’s beat up K-car that smells like kitty litter.

Okay, I exaggerate, your Amazon page can’t smell bad, but it can look unpresentable. If you want to see some wonderful examples of professional looking Amazon pages by indie authors, check out the following links:

http://www.amazon.com/HUNTER-Thriller-Dylan-Hunter-ebook/dp/B0057CTIJA/?tag=theatlasphere-20

http://www.amazon.com/Wool-Omnibus-Edition-ebook/dp/B0071XO8RA/ref=sr_1_2?s=digital-text&ie=UTF8&qid=1357255456&sr=1-2&keywords=wool

Law Number 10: Patience!

And the final law is patience. The second you launch your book, you’re not going to hit the bestsellers list instantly. It will take time for your work to be discovered, reviewed, and spread by word of mouth.

If you’re thinking you can retire from your day job now that your book is uploaded onto Amazon, I would rethink handing in your two-weeks notice.

Enjoy the entire process. You’re a published author now and you deserve to pat yourself on the back and relax a bit, but not too long. After all, you have another book to write!

So let’s here it from you guys, are there any laws that I’m missing? How about posting your Amazon pages for us to see if you have one up?

Be sure to also join my email list where I’ll be giving away the first part of my book entitled Shadow of Wrath: Caged. You can preview it at the following link:

Shadow of Wrath Preview

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